The Ultimate Web Presence Checklist – Part 1

In this series, I’m going to be covering all of the components your business should have in place to achieve a truly optimized web presence. There are 3 key components to having a solid online presence:

1. The Basics – Getting set up on Google, submitting to search engines, directories and citations.
2. On-Site Optimization – All of those little details that help the search engines read and rank your website.
3. Continued Growth & Link Building – Websites are a living, growing organism that need to be regularly updated with content, optimized and continuous link building.

Part 1: The Basics

Here are the initial items that should be set up for your website:

• Google Services
  • Google My Business Profile (verification required)
  • Google+ Profile
  • Google Analytics account (requires integration into your website)
  • Google Adwords account (if you plan on implementing PPC advertising)
  • YouTube channel for your business
• Search Engine Submissions
  • Google Search Console account (formerly Google Webmaster Tools)
  • Bing Webmaster Tools account (includes Yahoo)
• Social Media Profiles
  • Facebook business page
  • LinkedIn business page
  • Twitter profile
  • Yelp business profile
  • Foursquare business profile
  • Instagram profile (optional)
  • Snapchat profile (optional)
  • Pinterest profile (optional)

In Part 2 of this series, we’ll be covering all of the on-site optimization tactics necessary to be sure your website design is living up to it’s full potential and helping drive the traffic you need to grow your business.