The world of modern web design is constantly changing, improving, shifting and reinventing itself with new tools, tips and tricks, but there are still some basic core principles to always keep in mind regardless. Even if your website has all the cool animations and amazing stock photos, you might still be making the same mistakes a lot of other businesses are and hurting your web presence in the process…which leads to lost revenue.
1. Your Website Isn’t Responsive
You’ve probably heard this buzz word “responsive” a few times over the past few years, but do you really know what it means? Basically, this means your website is designed and programmed in such a way that it works well across all mobile devices, tablets, laptops and desktops.
In a world with so many gadgets and ways to surf the web, you can’t afford not to have your website design working on all of them.
2. Using Free Website Builders
Everyone has seen the commercials for those cheesy “easy to use” do-it-yourself website builders like GoDaddy, Wix and Squarespace, but the part they leave out is how poor the search engine optimization is and excessively bloated those can be.
Having all of those “features” available just means that there’s a ton of extra code involved…which means slower page load speeds and inconsistencies across devices.
3. Not Capturing Customer Information
So you’ve got an awesome looking website, amazing photography, well written content and lots of page views…but how are you capturing your customer’s information?
Without a CTA (Call-To-Action) and a form submission feature, there’s no way for your customers to get in touch with you unless they pick up the phone and dial, which, let’s face it, is happening less and less these days. You need to offer them something of value and make it incredibly easy to get in touch with you via well-placed contact forms.
4. Having Broken Links and/or Poorly Optimized Pages
There is a very long checklist of items that Google and the other search engines go through when analyzing your website and determining the ranking of your business website. Among that list are quite a few very simple, yet commonly overlooked, things…broken links and on-page optimization being one of them.
A broken link tells Google you don’t care enough about your website to make sure your users are having a good experience. On-Page Optimization means that everything is labeled properly in the code, image files are compressed and everything is running smoothly.
5. Not Continuously Adding Content
It’s 2017 and people are spending hours and hours per day on their mobile devices and laptops looking at social media and reading content articles…Content is King. A huge part of how Google determines website rankings is how relevant the content is on the site in relation to what the users are searching for and how frequently content is added to your website.
Back in the day, you could hire a web designer, throw up a website and let it sit for years without adding a thing. Nowadays, that just isn’t the case. Websites have become a living, breathing internet organism and if you don’t feed it, how is it supposed to climb the search engine ladder?