The practices that are applied in search engine optimization (SEO) have changed a lot since the invention of search engines. Performing keyword stuffing on numerous pages on a site would dramatically improve search rankings before but would flag you for penalty nowadays.
There are website design features and components that can benefit your site’s SEO tremendously. This is because search engines today are all about providing Internet users with the best experience in finding what they’re looking for. That is why designing a website with the user in mind is a must. Check out these SEO considerations that you need to make when designing sites and user interactions.
The latest coding language for website design and development right now is HTML5. These designs are a lot more interactive and inspirational compared to what we got in the past. It is important that you code your website’s HTML5 correctly for search engine compatibility. You can also make the search engine bots do an index on websites better by using HTML5 to show its static content.
Less Isn’t Always Bad
Lessening some of the content on a website would be amazing for your SEO. Many search engine optimization experts would think that lowering content is an SEO disaster. However, a typical individual makes 70 choices each day. Giving them fewer selections in your site would make it simpler for consumers to make decisions there.
A good web design and SEO practice are to avoid overwhelming your users with too many decisions and content on a single page. Having too many categories and subcategories can cause audiences to disconnect from your content eventually. You can instead create better quality and more engaging SEO content on your site aimed at achieving top ranks in search engines.
Cognitive Dissonance in Web Design and SEO
People browsing the web would easily move to the next site on the list if they feel that they aren’t in control when they arrive at your site. Cognitive dissonance is about matching the expectations of people with reality. People will avoid going to your site if their expectations aren’t matched. If visitors find that your site is hard to navigate and has cluttered content with numerous choices, they would rather leave than stay in such a chaotic environment. Your website’s design needs to be driven by useful data and quality user experience to engage Internet users longer.
A core area of cognitive dissonance is the keyword-to-landing page section for many web design and SEO experts. The keywords that are being used in search should be able to match the type of content found on the landing page. It should also meet the expectations of users who visit the site. Routinely sorting SEO entry pages based on bounce rate is crucial. This is to ensure that Internet users continue to find what they expect when landing on your site.
The decisions that you make regarding your website’s design can either help or hurt your SEO. That is why it is important to follow the best practices in web structure and accessibility. You can do this by keeping up with the latest design trends or by hiring an expert in this field.