The world of digital marketing continues to evolve every year, yet one thing that doesn’t change is how important search engine optimization is for basically any website. One can improve their search rankings by bringing in more organic traffic into their website. This means more eyes viewing your content and hopefully converting these into leads.
If you’re the one taking care of your website’s SEO, there are several tools you can use to help you out. Check out these SEO tools that will help improve your SEO in 2018.
Yoast SEO: Get It for Content Optimization
This is probably one of the most common and a must-have for website optimization today. This is because Yoast SEO helps users identify the changes they need to make in order to enhance a page’s content to be more search engine friendly. You can set target keywords for the content you write and will provide insight on how readable it is and how your SEO is holding up on that specific page.
The tool will also inform users of any keywords you may have used in previous pages, missing alt tags, meta descriptions that are too long or too short and much more.
PageSpeed Insights: One of the Simpler but Very Useful SEO Tools
The speed at which people open up your website is very important on how search engines rank your site. A slow-loading page can lead to a higher bounce rate, which means people will most likely leave a website that loads for more than 8 seconds when browsing through pages.
The tool called PageSpeed Insights helps users check the speed rating of their website for both desktop and mobile. It is as simply as putting in a site’s URL, and the tool will provide you with as much insight and tips on how you can improve page speed.
Keyword Tool: The Perfect Addition
The plugin tool Yoast SEO is very helpful when it comes to optimizing the content you put out for specific keywords, but before this can be done, you will still need to acquire these keywords in the first place. Choosing key words or phrases that are too competitive or are getting too little traffic won’t benefit you that much.
That is why there is the Keyword Tool which is an excellent plugin to help people brainstorm new keywords they can focus on. Simply input a keyword you desire, and the program will suggest several long-tail keywords that are easy for you to rank with and have less competition.
Using these tools in the year 2018 will help prepare your website for the oncoming rush of visitors and for better search rankings. The great thing about this is that they are completely free and some have premium versions that will give you better features.
If you need help with your SEO though, you will still need an agency that understands the game and has the experts to get your site on its feet and help bring in revenue. We at Spartan Digital can help you, click here to learn more!