Google has already started optimizing the content it provides people by improving voice search. Now, the search engine giant has another goal in mind: it wants to change how search results are displaying its audio content to people.
Google’s podcast team includes Zach Reneau-Wedeen who made this statement in a recent interview about the company’s objective to enhance how its audio content is searched similar to how it works with its text, images and video.
”Right now Google is really good at giving you text and video related to your search query. With all the amazing work podcasters are publishing each day, there’s no good reason why audio isn’t a first-class citizen in the same way.”
Among the methods that Google is doing in order to make its audio content a lot easier to pop up in search results is by incorporating the metadata from podcasts into them. This means that besides the title of a podcast coming up in the search results when it is searched for, it can also be returned in the search results when people and topics about it are searched.
Such a feat would have Google develop a new way that it can identify what’s in a podcast and understand the content for each episode.
”This is something Google has done extremely well for text articles, as well as for images and even more structured data such as maps. We can help with audio, too. It has the potential to help people find the best content for them at that moment, better than they can today.”
In the near future, audio content that is being indexed by search engine just like how text is being done today can open up a new marketing category for businesses in the form of audio SEO.