What is SEO?

Search Engine Optimization (SEO for short) is the practice and tactics used to make your business, website more visible in search engines like Google, Bing and Yahoo’s search results.

What is the difference between an organic result and a paid result?

An organic result is free and is ranked by the search engine algorithm based on how relevant the search engine feels it is to your search term. A paid result is when a company or website owner pays for a certain position on the search engine results page.

What is a meta description?

A meta description is the section underneath a search engine result that describes what the content of that page is about.

seo meta description

Should I buy a domain name with my target keywords in it?

Unless that keyword is actually part of your business/website name, it’s not necessary to buy a domain with the keyword in it. For example, if your company name is Joe’s Plumbing, then don’t worry about buying pumbingpipeburstleakypipe.com

What is the right number of keywords to use on a page?

There’s not really a “right” number of keywords to use on a page. Using a keyword too many times on the page isn’t good and can have a negative effect on your search engine ranking. Search engines today are more concerned with your content being relative to what the reader is looking for. Use the keywords naturally in your content where it fits and you should be fine.

What is an internal link?

An internal link is simply a link on a page that links to another page within the same website.

What is an inbound link?

An inbound link is when another external website links to a page on your website. This is also referred to as backlinking.

How many internal links should I put on my page?

Similar to keywords, internal linking on pages should be natural and used to improve the readers user experience. Too many internal links or irrelevant ones can also be harmful to your search rankings.

What is a Sitemap?

A Sitemap is a page that lists all of the pages on a website and links to them. Think of it like the Table of Contents in a book.

What does it mean when a search engine crawls a website?

Crawling is when a search engine analyzes (or looks through) your website’s content and determines what to index. A Sitemap is especially helpful to tell the search engine what content is on your site and helps make sure it crawls all of it.

What is indexing?

Indexing is what the search engine does once it’s done crawling your website’s content. It determines what pages and content are relevant to what people are searching for and adds it to the search engine results page.

How long does it take to see results from SEO efforts?

There are a lot of factors that determine how quickly SEO will work for your site. Things like the quality of your content, how frequently you add content to your site, how relevant the content is to your readers or how long your website has been around all determine how quickly you’ll be able to see results from your SEO efforts.

Should I hire someone to handle my SEO or do it myself?

It is usually a good idea to hire a SEO expert to handle your website’s SEO. If you try to do it yourself, you run the risk of hurting your website more than you’re helping it.