A lot has happened with social media marketing ever since it was introduced many years ago. There are more than 2.5 billion users using this platform nowadays and has ad revenues reaching to the billions. We can safely assume that social media is not a fad anymore.
Since social media is here to stay for the years to come, smart business owners should take advantage of the benefits they can get if they start investing in a marketing campaign targeting this platform. Here are just a few reasons why you need to go with social media advertising for your business today.
1. You Get to Target Your Audience Better
Upon signing up for paid social media marketing ads, you will have the opportunity to choose which demographics you would want to focus on. The demographics to choose from can become quite specific too. It is possible to segment the target audience for the more general things such as location, work, age and gender.
One can also look into deeper information such as career details, personal interests and liked pages to name a few. This makes it easier to target people that would most likely respond to your content in a positive way.
2. Your Leads Will Have a Jump Start
Although you can build the awareness and trust people have on your brand through organic marketing, you tend to rely more on the content quality as a means to persuade people. Not to mention you also will be competing with brands that want to have their company and messages shared as much as you do.
However, a paid campaign will be able to bring your brand straight to your audience. This can be quite wonderful if you want to get your name front and center to the people who have the highest likelihood to convert. One thing to note is that you will still have to provide quality and relevant content to your audience. These two will be among the key drivers to get your audience to engage with your messages.
3. You Get to Promote Content Better
Finally, paid advertising through social media marketing is a more straightforward approach when it comes to bringing your content directly to consumers. Organic marketing will let you promote your brand slowly while getting paid advertising will work faster if done right.
What makes this even better is that you can link the good quality content you have to your paid ads and do so while promoting on organic search as well. This will give you double the amount of results since you will be doing both simultaneously.
If you’re looking for help on your own social media marketing campaign, we at Spartan Digital can help you. Contact us for more info!