In your bid to improve your search engine ranking, it is almost a crime not to include social media marketing, especially given that it has a pervasive presence on the web.
In 2016, about 70% of people around the world have used a social network in one way or another. Also last year, 2.34 billion people have registered their presence in social media. Statistics have even predicted that this will increase to 2.67 billion in 2018.
It isn’t clear how the search engine giant Google gauges social media with regards to ranking websites. This is understandable since search engines have always been quite secretive about its algorithms. But what is clear at this point is that social media indeed helps drive traffic to a website, although indirectly.
This correlation can be seen in the top-ranking websites, which also tend to have a strong presence in social networks. So even if Google would say that social media shares don’t count as a single link, a large portion should still account for something.
Below are just a few ways social media marketing can improve rankings:
Social Media Marketing Cultivates Relationships with Customers
Social networking gives businesses an easy platform where they can directly interact with their own customers. More than just superficial interactions, this actually lets you develop a relationship with your clients if you wish.
Using social media successfully even provides the power for consumers to dictate how a product value is being offered. It’s not only about the numbers, but rather people will feel that they have an actual stake in the company. If you cultivate your customers through digital marketing in social networks, this will drive more traffic to your website and result in better Google ranking.
For you to be effective, these social interactions need to be just like real conversations that go both ways, and not just one-sided. This specific expectation of engagement will need you to have online interactions through a give-and-take conversation.
Think of it like marriage: If you aren’t communicating well enough, you will probably have misunderstandings, and your partner may lose interest eventually. This same approach applies to your customers through social networks. Find out more how you can improve your social media skills here.
Social Networking Raises Product or Service Awareness
The main purpose of social media marketing is to improve the awareness of your product or service. Google’s main goal is to provide the most relevant result whenever a user submits a query. Even by simply posting your website address on a social network and asking customers to share it will drive traffic to your website.
Many businesses are trying to find out where their customers are spending most of their time on, especially if their sites fail to obtain traffic even when they have existed for some time already. With social media, you have a ready customer base at your disposal.
Social Media is a Means to an End for Your Digital Marketing
It is important to keep in mind that social media is simply a means to an end. Google does not recognize any of it in the SERP or search engine results page. With that in mind, it is important that you still aim to create content that can turn viral.
YouTube, as a matter of fact, has become a big battleground for many marketers in creating the next viral video for digital marketing purposes. Although it may not directly lead traffic back to your website, it does make for an exceptional brand recall when used. That is why it is crucial that you churn out great content routinely to be effective.
However, customers aren’t keen to forgive when it comes to social media, compared to other sites if a company fails to respond promptly. That is why it is important that you have a dedicated social media marketing manager at the ready so your customers walk away happy. The more satisfied a customer is, the higher the chance they will recommend your business to their family and friends.
Do you need help with marketing your brand through social media? Send us an email to learn more about what we offer!