The art of Search Engine Optimization has progressed rapidly over the years, but the most recent improvements and updates have been targeted at helping make local search results more accurate, which in turn, helps local small businesses. In this day and age, digital marketing should be at the forefront of any businesses marketing plan, along with social media marketing as well. The typical small business can’t really compete with the giants when it comes to Pay-Per-Click advertising, so Google has evened the playing grounds with their Houston SEO local search results and local pack (the map listings that show up at the top of the search results page).
If your business is ranked for the right keyword search terms within Google’s local pack, that significantly amplifies the potential to drive qualified leads, foot traffic and revenue for your business.
Check out our recent blog post, The Ultimate Web Presence Checklist – Part 1, where we discuss setting up the basics to make sure you get the most out of your SEO efforts.
Local SEO for Small Businesses in Houston
There are many factors that go into getting ranked on Google’s local pack for your business’ local SEO efforts.
- Your Google My Business page
- Links to your website
- On-page signals
- Citations (directory listings)
- Online customer reviews
- Behavioral patterns
- Search engine optimization
- Personalization of your site and content
- Your social media signals (activity)
If you do all of these correctly, the results will drive more traffic to your website and your local business, resulting in more revenue for you.