Are you a new startup company or small business trying to make your mark on Google?
In the highly competitive world of digital marketing where businesses have to compete with well established businesses, there is one sure-fire way to get ahead of their competitors. That’s the efficient use of SEO (Search Engine Optimization). It is a very meticulous process, but if done properly, can drive tons of new traffic to your small business website.
An SEO agency shows your target audience that you are open for business. It helps your business appear in the local search results when people search for similar businesses and places nearby. Your business is shown in a number of places, and across the Maps and Search sections. For instance, if you own an Italian restaurant, your target audience will find your restaurant when they enter “Italian restaurant” in the local search engine on their mobile device. By getting your business ranked well for the Google 3-pack local search results (top map results on the search results page), you greatly increase the chance of them choosing to dine at your restaurant (or whatever kind of business you may have).
Local SEO is quite different from an ordinary SEO campaign. The chart below shows a detailed breakdown of the weighting of all the various ranking factors that are a vital part of local SEO campaigns. There are various techniques that an SEO agency implements to get the desired results from a local SEO campaign. Local SEO will not only help you obtain traffic from your target audience but it will also amplify the potential of your website to drive qualified leads and generate revenue for your business.
An effective local SEO campaign depends on the implementation of a number of factors, such as:
- Your Google My Business page
- Citations (directory listings)
- Online customer reviews
- Links to your website
- Your social media signals (activity)
- On-page signals
- Behavioral patterns
- Personalization of your site and content
Local SEO is very effective for businesses in Houston, as it can help your business rank on Google’s first page and make it stand out in the SERPs. Local ranking factors, such as, business name, address, phone number and customer reviews also help your business to rise to the top of Google’s organic results.
With competition on the rise, local SEO is getting even more competitive. In order to get your business found on Google, it needs to stay visible in the local search results. An SEO agency in Houston will achieve that goal and help your business get ahead of its competition.
Spartan Digital is a full service digital marketing and web design agency based in Houston, Texas that caters to local small to medium sized businesses. Whether you are a chiropractor, dentist, real estate agent, roofing contractor, plumber, welder or restaurant, we can help you get noticed in Houston by helping your business rank on Google for the local search results.
Contact us to learn more…