One of the major aspects of search engine optimization (SEO) that online businesses should know is link building. This is the process of getting links to direct to your website. Although writing high-quality content can help get links to a website, there’s actually more to it than that. One must specifically aim to obtain these links in order to be successful in this part of SEO.
Several years ago, the process of link building was very easy. One could simply use software that will automate the submission to article directories and other sites to generate what we call “backlinks.” During this time, the quality of the inbound links or the articles that were used didn’t matter as much as today.
But on April 24, 2014, the Penguin algorithm was launched by the search engine giant Google which changed everything people knew about link building back then. At this present time, link building requires higher skill and knowledge of SEO to get everything right and not be penalized by search engines.
Link building now focuses on obtaining links coming from quality, relevant and high authority websites to your own. The relevancy and quality are very important here. Aside from that, the diversity of these links also plays an important role in getting better search engine rankings.
The Benefits of Link Building
Generally, the amount of inbound links that direct to a website or blog is one of the major factors in determining how popular it is. This is especially true when quality websites have many inbound links to one website which helps in Google Page Ranks.
When you start a website or a blog, it is always best to spend the beginning weeks to build links that will bring in more exposure to your site from search engines. This is because the incoming links from authority websites are always being rewarded by Google. Effective link building is when you get more genuine links coming from trusted websites instead of relying on quantity alone.
Take a look at some of the important benefits of link building below:
- You get more visibility for your website through search results
- Websites receive more traffic because of the authority sites linked to your own
- The high-quality inbound links translate to a website being seen as a valuable resource. This is where quality content writing can play a huge role
- Your website will get indexed in search results a lot faster with proper link building
- In the world of SEO, link building is one of its most important aspects
If you are interested in getting your website to the top of search engine results in your industry, it is a good choice to start talking with an SEO company that you can rely on.
Here at Spartan Digital, we have experts who can help improve your site’s overall performance and rankings in search engines. Contact us now to learn more about how we can help you!