The question about how long it takes for a website to get ranked on the first page is one of the most asked in the years I’ve been in the business. There is no simple and easy answer to this because unfortunately, the question is misguided. This question traces its roots all the way back [...]
You may have a website that has been sitting around for several years now, and you’ve finally made the decision to change how it looks to remain competitive in the industry. You check your choices and decide to go with a professional web designer. You start getting some referrals, do some research and get in [...]
There has been a dramatic change in the landscape of digital marketing in the past 20 years or so. And between the waves of wrong information going about in the digital marketing sphere and the ever-changing Google algorithm, it is no wonder many can easily lose sight of the basic practices when applying SEO for [...]
Launched originally back in 2011, AdWords Express of AWE was intended to give small business owners an accessible way for pay-per-click (PPC) advertising. Google’s target market for this new technology was the numerous merchants who did not have the time or expertise to invest in an advanced campaign in AdWords. In the early stages, a [...]
If you haven’t noticed, Google is constantly working to update its search engine and make it as much reflective of the needs of its users as possible. Nowadays, a rapidly increasing number of people are browsing through their mobile devices. It is only natural that Google will be spending more time to cater to these [...]
The practices that are applied in search engine optimization (SEO) have changed a lot since the invention of search engines. Performing keyword stuffing on numerous pages on a site would dramatically improve search rankings before but would flag you for penalty nowadays. There are website design features and components that can benefit your site’s SEO [...]
Building brand visibility and ensuring that customers find your website is what search engine optimization (SEO) is all about. Having engaging content in a website is what will make them click and stay there. When combined effectively and smartly, content marketing and SEO can become an unbeatable two-punch combination of success for your brand strategy. [...]
Not long ago, web design was specifically made for laptop or desktop viewing only. With the rapid growth of the digital age, a lot of these sites have become outdated and hard to access through mobile devices. Many users were frustrated. Developers started to build sites that were easier to use and were made specifically [...]
One of the fastest changing and most exciting industries today is social media, thanks to the latest technologies and old ideas that are gaining viral popularity. These networks also provide great opportunities for companies to increase their exposure and interact with their followers in many ways. Take a look at our top predictions for social [...]
The concept of content marketing is not something new in the world of digital marketing. But at this time, using it well is more important than ever. Content is still king and it continues to work its way to the forefront of all digital content strategies. It has become a crucial element that reaps major [...]
