You may not believe it, but the business of plumbing is very competitive. This is especially true with regards to getting your brand at the forefront of where your customers can see you. Nowadays, it is quite common for people to search the top results that come out when searching via Google and work their [...]
Websites have grown to become a more influential and powerful tool especially with today’s constantly changing landscape in marketing. Acting as your around-the-clock salesman, your site has the capability to become a very strong asset and the central point of all your marketing efforts. But this fast pace in technology can make one’s website feel [...]
The two aspects of web design and SEO are interlinked whether some may admit it or not. The design of a website has a huge effect on its ability to rank in search engines and this can be a problem for agencies where their teams are not working in cooperation with one another. Websites that [...]
Google has already started optimizing the content it provides people by improving voice search. Now, the search engine giant has another goal in mind: it wants to change how search results are displaying its audio content to people. Google’s podcast team includes Zach Reneau-Wedeen who made this statement in a recent interview about the company’s [...]
For business owners that have a website, involving yourself in the world of Internet marketing should not be an option. There are many things that potential customers and clients look for in a business such as graphical representation, reputation, information and so much more. You will need to satisfy most, if not all, of these [...]
The majority of marketers online used to believe that Search Engine Optimization (SEO) for mobile devices would be a catalyst for a lot of changes needed. It turned out that the strategies that were applied to desktop SEO can work quite the same on mobile, albeit with a few tweaks. However, the same cannot be [...]
People who own a website should be using Google Analytics. There is no exception. This is because it is an essential and useful tool that can help website owners keep track of metrics that matter to them. Experts recommend setting this up for first time website owners to get the tracking system up and running. [...]
A lot has happened with social media marketing ever since it was introduced many years ago. There are more than 2.5 billion users using this platform nowadays and has ad revenues reaching to the billions. We can safely assume that social media is not a fad anymore. Since social media is here to stay for [...]
There are a lot of advertising and marketing strategy options that became obsolete because of being based on short term goals. A good example is a direct mail campaign which would be able to convert several recipients, but after being sent out, majority of the batch will be of no use anymore and the design [...]
In the world of Search Engine Optimization (SEO), white hat SEO techniques refer to the strategies that experts use to make searching better for users instead of just search engines. Aside from that, the most important definition of white hat SEO is that it follows the rules and policies of search engines completely. In other [...]
