So you’ve finally decided to start a social media marketing campaign, and naturally, you feel excited about doing so. There are many thoughts in your head including the potential return on investment that you can get including more eyes on the brand. It is for this reason why there are many new marketers that jump right away without planning first and hit the ground even before they have a chance to take off.
Before you go ahead and begin posting, take a look at these five tips to help you prepare for a social media marketing campaign.
1. Identify Your Goals
This is probably the most crucial step to take first in this process. If you have a goal in mind such as making your brand more successful, what exactly do you mean by that? Is it measurable by the amount of traffic you get, the followers who link up or people being more aware of your products and services? It is also important to identify what steps you need to take to get there and what demographics you plan to garget.
2. Verify Responsibilities
Assign people who will be responsible for managing your campaign and what exactly would they be responsible for. Make sure you’ve got the role of posting content and responding to messages in check before you start your campaign. This is important because some of these responsibilities can get lost which would turn to confusion.
3. Create Opportunities for Conversion
It doesn’t matter if your social media audience and rank has gone quite up in a short time. If you don’t have a website to convert these people into what you want them to be, then it’s a waste of time and effort. Before you go and post anything, make sure that your website has everything optimized to convert incoming potentials.
This will depend on the goals you have set forth, but generally this step can involve setting up landing pages that will fit different types of people or have certain functions. However, most of your efforts with this step should be focused on opening up opportunities to convert through pages with rich content.
4. Set Up and Develop a Blog
Setting up a blog and continuing to publish content here is important. You will want to develop it to have high-quality articles for a couple of reasons. One, this will serve as material for discussion through your social media networks. Two, it will be a means of making users stay longer and convincing them that your business is worth their money.
5. Finalize Your Social Profiles
Lastly, you will want to ensure that all of your social networking profiles have been set up. Put all of the necessary information about your brand there and upload an image. This will help optimize your profiles so that search engines will find it faster. This means that people will be able to locate your products or services easier when you have them prepared ahead of time.
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